skills and experience
|Manage digital projects and products
Directed all aspects of the digital product life cycle, including user research, creation of functional requirements, user experience design, graphic design, content creation, QA, and technical implementation.
|Provide strategic and operational direction
Managed programs that provided access to digital assets from more than 100 libraries, archives, and museums from across California and from UC campuses.
Calisphere | Online Archive of California | UC Image Service
|Product development – inception to launch
Envisioned and advocated for the creation of a new service called Calisphere. Under my direction, developed a strategy, then built, launched, and promoted this new service.
|Create strategic partnerships
Collaborated with key partners in the California Department of Education to ensure the statewide success of the UC K-12 portal, Calisphere.
|Lead marketing campaigns
Managed re-branding campaigns for existing services as well as directed all aspects of identity creation for Calisphere, including naming, logo and all collateral materials.
|Coordinate and conduct user research
Launched and managed the California Digital Library’s user research program; coordinated and conducted focus groups, interviews, usability testing, and online surveys.
|Create and manage communications
Wrote or edited online news stories, reports, and case studies for audiences across California and internationally.
Supervised staff onsite and remotely, and managed external consultants.
Check out further details about career accomplishments.